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For overseas buyers and distributors, facial tissue is not just a commodity shelf item. It is a repeat-purchase product where pack appearance, sheet construction and retail presentation influence whether a brand earns a second purchase. Kerun Paper (Hubei) Co., Ltd. presents a focused facial tissue line built around a clear product story: milk essence tissue in 4-ply, 120-sheet packs, supported by eye-catching packaging and display-ready cartons.
Kerun Paper (Hubei) Co., Ltd. is a paper products company based in Xiaogan, Hubei Province, China. The product presentation shown here is designed for buyers who need a distinct facial tissue option for retail, distribution and promotional channels. The range combines a recognizable brand identity with practical pack formats that are easy to place on shelf and easy for shoppers to understand.
A Clear Product Proposition: Milk Essence Facial Tissue
The core product shown in the catalog is a milk essence facial tissue positioned around light moisturizing care. This is communicated directly on the pack through the product name, the milk splash graphic and the soft purple color scheme. For distributors, this creates an immediate point of difference in a category where many packs look similar. The product is not presented as a generic white tissue; it has a distinct visual and functional story that can be used in shelf talkers, online listings and distributor catalogs.
Each pack is shown as 4-ply, 120 sheets. Four-layer construction is a useful selling point for shoppers who compare tissue thickness and hand feel. The 120-sheet count gives the pack a practical size for everyday family use while keeping the pack manageable for retail display. The pack also carries a 6D embossing reference, indicating an embossed tissue surface that supports the premium positioning of the line.
Features That Support Retail Merchandising
The product packaging highlights several features that buyers can use in marketing and product descriptions. These include soft skin-friendly properties, no fluorescent agents and virgin wood pulp. These points are visible in the product presentation and help communicate material and usage benefits to shoppers. For B2B buyers, they provide clear content for product pages, packaging summaries and sales sheets without requiring a long explanation at the shelf.
The milk essence and light moisturizing story is reinforced by the graphic design. A white cow mascot steps through a milk splash, creating a friendly and family-oriented visual appeal. The purple background helps the pack stand out from conventional tissue packaging, while the white tissue sheets and milk imagery communicate softness and care. This combination is especially useful for retailers that want a facial tissue product with a recognizable identity rather than a plain commodity pack.
The range also includes a trial pack format. Trial packs can support new product introduction, in-store promotion, gift sets or sampling activities. For distributors, a smaller trial format can make it easier to introduce the milk essence concept to shoppers before they commit to a larger pack. The exact pack configuration and carton quantity should be confirmed with the supplier for each order.
Display-Ready Packaging for Modern Retail
The product images show a coordinated display box that presents multiple packs in a single retail-ready unit. The display box repeats the purple, white and milk-splash design, with the cow mascot used as a strong visual anchor. This kind of presentation can help retailers create a dedicated brand block, improve shelf organization and make the product easier to find in a busy tissue aisle.
For distributors, display-ready cartons can reduce handling at the retail stage and support consistent brand presentation across stores. The packs are stacked in a clean, orderly format inside the display box, which is suitable for convenience stores, supermarkets, drugstores and specialty paper retailers. The visual continuity from pack to display unit also helps the brand look established and coordinated, which is important when buyers are comparing multiple tissue suppliers.
Application Scenarios Across Consumer Channels
The Kerun milk essence facial tissue line is suited to everyday consumer use. The 4-ply, 120-sheet pack fits family use in the living room, bedroom, bathroom and car. The soft skin-friendly positioning and light moisturizing story make the product relevant for consumers who want a comfortable tissue for face and hand use. The trial pack can be used in promotional bundles, new product launch activities and in-store sampling where local regulations allow.
From a distribution perspective, the product can be placed in several channels. Supermarkets and hypermarkets can use the display box to build a branded shelf section. Convenience stores can carry the trial pack or single packs for impulse purchase. Online sellers can use the strong pack visuals in product listings, especially the milk essence and 4-ply 120-sheet messages. Distributors serving hotels, offices and institutional buyers can also review the pack format for welcome supplies and workplace use, subject to their own market requirements.
Why Buyers Should Look Beyond the Sheet Count
In the global tissue trade, buyers often compare ply, sheet count, pack size and price. Those factors matter, but they are not the only drivers of repeat purchase. Shelf presence, packaging clarity and a product story that shoppers can understand in seconds are equally important. A facial tissue pack that communicates milk essence, light moisturizing and 4-ply construction gives the shopper a reason to pick it up and a reason to remember it.
Distributors also need products that are easy to explain to retailers. The Kerun line offers a straightforward message: a 4-ply, 120-sheet facial tissue with milk essence, light moisturizing positioning and 6D embossing. The packaging highlights virgin wood pulp and no fluorescent agents, giving retailers additional talking points. This combination can help a distributor build a facial tissue range that covers both everyday value and differentiated shelf appeal.
Another important insight is the role of display packaging in export markets. Retailers increasingly prefer cartons that can move from warehouse to shelf with minimal repacking. A well-designed display box protects the product, presents the brand consistently and reduces labor at store level. For buyers, this can be as important as the tissue itself when evaluating a supplier. The Kerun display format shows that the product is presented with the retail environment in mind.
Working with Kerun Paper (Hubei) Co., Ltd.
Kerun Paper (Hubei) Co., Ltd. is located in Xiaogan City, Hubei Province, China. The company presents a product catalog focused on facial tissue packs with clear consumer benefits and coordinated retail packaging. Buyers can contact the company directly to discuss product specifications, packaging formats, carton configurations and order requirements for their market.
For distributors and importers, the next step is to review the product presentation against local market needs. Consider the pack size, the 4-ply 120-sheet format, the trial pack option and the display box. Then contact Kerun Paper to confirm the exact specifications and availability for your order. The company can be reached using the details below.
Contact Kerun Paper for Product Details
Company: Kerun Paper (Hubei) Co., Ltd.
Contact: Xu Mingjiang
Phone: 13858785885
Landline: +86 0712-2367227
Email: 915680570@qq.com
Address: No. 26 Donghai Road, Maochen Town, Xiaonan District, Xiaogan City, Hubei Province (Bayi Industrial Park)
Postal code: 432000
Website: https://www.kerunpaper.com/
If you are looking for a facial tissue product with a clear milk essence story, 4-ply construction and retail-ready presentation, contact Kerun Paper today to discuss your requirements.
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